If you’re on the outside looking in, fashion blogging may seem like a mythical world full of constant brand endorsements and fun photo shoots. This is completely true, if you’re in the top 5% of wildly successful fashion bloggers who actually make it. For the rest of us who aren’t living in the lap of luxury, we, unfortunately, have to fake it until we make it. This means only posting the best photos to our social media accounts. You have to make sure it’s framed right, that the lighting is perfect, the colors tell a story, and that you look like you’re having fun. Otherwise, your viewers just won’t care. This, in turn, leads to the pressure of projecting an illusion that you’re having just as much fun as the blogger who’s going on their monthly trip abroad. Unfortunately, not everyone can withstand this pressure. I’ve followed quite a few fashion bloggers over the years who have completely given up on their quest for blogging success. It’s a sad thing to see but is a harsh reality in the blogging community.
The person that said “Money isn’t everything” was clearly not a fashion blogger. If I had a ten dollar bill for every time I wanted to execute a stylish look for my blog but didn’t have the funds, maybe you’d be reading that article instead of this one. So while I live the current life I do, I have to properly budget myself to stay above water and be able to constantly turn out new looks for my wonderful readers. That is why, if you have been browsing through my fashion blog for some time, I spend so much time and effort at thrift stores. I know for a fact that a multitude of the outfits I see online can be recreated for a fraction of the price. You just have to be willing and able to spend the time rummaging through racks and bins.
While we’re on the subject of time, it should come as no surprise to anyone that it does take time to successfully run a fashion blog. Thankfully I don’t have a forty hour a week day job, or I would be stressed beyond the point of even thinking about taking outfit photos. On average, I would say that I spend thirty minutes or so a few times a week scouring the internet for inspiration. Couple this with the time it takes to get ready, find a location that’s just right, and take the photos, you’re looking at a four or five-hour chunk taken out of your day. And that’s without the time it takes to write these articles you all love so much! Take that into account the next time your favorite fashion blog posts an article late or needs to take a break. We’re only human after all!
If you don’t follow us on Facebook or Instagram, @gutterfashion, or didn’t read the post, you wouldn’t know the real reason we took a break. In order to keep things short, I’ll share the important parts here: Life got rough for a while and the storm seemed like it would never let up. While I did try to motivate myself to keep the train moving, the ends didn’t justify the means and my own well-being was more important. I’m obviously back, however, and I have a new outlook on things. Comparing yourself to another fashion blog is never a good idea and can lead to many of things that I have gone through in the past year and a half. It’s a good idea to remind yourself that everyone is on a different journey and you have no idea how long it took Person A to get to where they are now. Success is a wonderful goal, but it shouldn’t be the only one.
So, if you run a fashion blog, what are your thoughts? Do you agree with all of my points? If you have any other things to share, be sure to let me know in the comments below!